Why This Book?

Why This Book?

When PowerObjects, An HCL Technologies Company began considering this book, many people asked: “Why? A book will take a lot of effort, and rarely does anyone ever make money on a technical book.” This was true. A book would take a lot of effort, and our plan was to give it away for free. So why do it? To explain the rationale of why, we need to tell you a what makes PowerObjects tick. Hopefully, this will shed some light on why we decided to create this book.


PowerObjects understands the power of focus.  That’s why we’re 100% focused on Microsoft Dynamics 365, and we strive to be the best in the world at it. This was a founding principle in our rebirth from an organization that does IT consulting to one focused solely on Microsoft CRM consulting. Of course, we’ve adapted with the product, and we’re now fully focused on Microsoft Dynamics 365. However, you can imagine how challenging it was to take a company of geeks and keep them focused on a single technology. Though, when we did, we ended up with PowerObjects as you know it now.

Our focus has resulted in rapid growth. Today we are a team of approximately 1500 geeks focused on one thing. In continuing to grow this team, we believe we have a duty to share our knowledge about Dynamics 365 and to live by our guiding principles – which are both part of the answer to the “Why?” question. Our BHAG (Big Hairy Audacious Goal) was to positively impact one million users of Dynamics 365.  This book was key tool in helping us achieve that goal.  We’re proud to say that in 2019, we definitively reached this milestone with our one millionth PowerPack subscriber!  Of course, our goal may be complete, but our desire to share new content continues to be strong.

Guiding Principles

Always Add Value.

The first core value demonstrated in the creation of this book is “Always Add Value.” This is one of the guiding principles that drives PowerObjects forward. We look for people that live by this principle. With these people on our team, we able to create a company where we can stand up and say we are adding value in everything we do. Think of the value we are able to share by providing structured information about this technology.  Plus, it’s written, edited, and maintained by the best team in the world.

Think Team.

The next core value we live and work by is “Think Team.” At PowerObjects, we drive team into everything we do to make a bigger impact than any one single person could. When we first started talking about this book, we established we were going to deliver the product by our established deadline by dividing and conquering. We took the whole company and divided it into three to four person teams. Each team then created one chapter. This allowed us to direct the chapters towards the people who had the strongest knowledge of those particular subjects, and with those teams, we were able to produce the content at a fast pace.

Love What You Do.

Love What You Do” is an easy one.  We are geeks, nerds, and people who enjoy a little to much screen time.  Spreading this love around the globe is rewarding for us!  Since this book’s inception, we’ve heard from people all around the world – literally – who have found their love for Dynamics 365 through The CRM Book.

Do The Right Thing.

It seems odd that “Do the Right Thing” could come into play here, but the world of technology is fast and changing.  In order to ensure we’re helping everyone keep up, we needed a platform to share the latest and greatest.  We wanted to keep the Dynamics 365 community alive and thriving, and we can do that with this book.

Live The Technology.

The last reason really has to do with the changing landscape of the technology world, as well as the embracing of cloud-delivered software.  We needed to “Live The Technology.” For those of you that have been around for more than a few years, you will remember a time when the major software publishers would update a program about every three years. This worked great for book writing — you could publish the first year the software version was released and still have a couple of years of relevance. Today, publishers are working towards shorter release cycles and delivering in the cloud. This is great for innovation, but stinks if you want to publish a book. Therefore, we decided not to bother with print, and instead, we published an online book that could be maintained by the number one team in the industry and always be relevant.

Because We Can

If you are still reading this chapter trying to figure out why: it’s because we can. It’s that simple. That’s what we’re all about at PowerObjects. We give because we can. We continue to grow as a company because we believe when you put value forth, value always comes back. Sometimes it’s a new client, sometimes it’s in the form of new team members, sometimes it comes from the satisfaction of being on our team, and sometimes it comes as a simple thank you. We do hope you find what you are looking for in our book, and as always:

Happy D365’ing!

– Joe D365