A basic Bing Map integration comes out of the box on the new process-based form in the account, contact and lead entities. This integration uses the data in the Address 1 fields to plot the customer on an integrated map. This single address map integration is scheduled to be available for on-premise customers with the Orion release.
Looking beyond the basic out of the box integration, custom integrations can help companies better understand and spot trends within their data using a visual format to plot out customers. For example, by comparing maps of successful and not successful retail outlets in a chain and turning on the Bing traffic feature, managers can determine what part traffic patterns might play in their retail outlet success.
Heat maps are another popular method for analyzing location data with maps. Heat mapping uses color coding to represent density in a particular location. For more information on creating heat maps of CRM data with Bing, visit the MSDN blog.
Geocoding is the process of associating geographical coordinates (such as latitude and longitude) with other geographic data (like street address or zip codes) and is a necessary part of any map integration. When doing custom development, it is important to know that geocoding can take up to half the development effort. Geocoding services exist and PowerObjects has a geocoding utility (available upon request) for PowerMap subscribers.